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Our Strategy
i2india has a two-pronged strategy.
Co-promoting Technology Startups in India
We look at building an ecosystem that will help technology innovation, with special focus on products and technology-driven services. We look for companies that are out to revolutionize the way business is done in India, and we look for opportunities to act as co-promoters to these companies. Through a process that combines seed funding, incubation assistance and our extensive experience in early stage ventures, we partner with entrepreneurs as they cross the “valley of death”. We provide connections to early customers and mentors and most importantly share a startup’s passion to be part of the next big thing(s) from India.
Bridge to India for Global innovators
i2india brings the best global innovations to meet urgent market needs in India. Through one of our vertical-focused subsidiaries or a new venture, i2india builds businesses capable of localization, validation and commercialization of the technologies. I2india, with its global network of partners, is a trusted partner to innovators worldwide, looking for an India foray.
| S.No |
Challenges faced by innovators in India |
How i2india can help |
| 1 |
Innovation transfer across geographies |
I2india partners with global innovators to help them de-risk the entire process of introducing new technologies/products to tap India’s vast but fragmented and challenging market space. |
| 2 |
Market Research |
Pro-active diligence to identify India’s greatest challenges in the fields of climate change, engineering and healthcare. |
| 3 |
Joint Ventures with local presence |
i2india will create, fund and staff a new venture in India and incubate it during its early stages. We support the venture through market penetration and follow-on fund-raise. Our presence in Europe/UK ensures broadband information updates and reduced risk of geography. |
| 4 |
Efficient marketing & distribution strategy |
This is one of the biggest challenges in India as efficient 3rd party channels are often not available. In most cases, this aspect requires significant business innovation. I2india has developed a network of partners who provide cost-efficient and broad-base distribution for new products. |
| 5 |
Prototyping / field-testing |
We run an innovation center and partners with various test labs in metro and rural settings. |
| 6 |
Product localization |
We conduct primary end-user research to right-size product features/pricing. We have local product design and development partners. |
| 7 |
Local manufacturing |
We have relationships with small, independent as well as large industry partners such as Thermax, Tatas, Ranbaxy, GVK Bio, Merck etc. |
| 8 |
Leadership team recruitment |
Finding and mentoring the leadership team is half the execution risks. We have built a network of EiRs in India as well as Indian and UK mentors to enable strong execution. |
| 9 |
Innovation feedback |
Ideas for new blockbusters in relatively un-addressed market segments. |
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