Many innovative technologies fail in the Indian market because
» Improper localization to suit unique local needs
» Extreme cost-sensitivity requires business innovation
» Lack of efficient local distribution networks
» Western business models rarely work
Though technology has a major role to play, its localization and an appropriate commercialization has an even more important role to play in building new ventures. Business model innovation, alternative financing strategies, management team with local talent and custom built solutions will determine the success of any new commercialization effort.
With decades of global experience and entrepreneurial experience in building several Indian startups,i2india has figured out many viable strategies and solutions.